IN KEEPING up with a progressively hectic pace of life fuelled by ambition and I-can-have-it-all attitudes, today’s women are subjected to a whole gamut of stresses.
From a physical point of view, there’s stress and then, there’s extreme stress. Both are damaging, says Dr Daniel Maes, vice-president of research and development at Estee Lauder.
Daily stress (such as small amounts of UV light, pollution and dehydration encountered on a daily basis) causes small amounts of damage to the skin that only become perceptible over time.
Extreme stress however (such as sunburn, windburn, excessive dehydration or dermatological procedures like chemical peels) can push skin into crisis, and manifest as redness, irritation and visible ageing of the skin.
Finally, and less quantifiable, are the effects of emotional stress caused by relationships, work and worry, each of which do their bit to pile on the years prematurely.
Small wonder then that it was during the working superwoman boom of the 1980s – and the onset of unprecedented stress levels for the fairer sex – that Estee Lauder developed their Advanced Night Repair (ANR) Protective Recovery Complex. It was one of the first cosmetic products that didn’t just beautify superficially, but repaired deep-down damage.
Twenty three years later, the Protective Recovery Complex is still a bestseller. Not only that, but the cosmetics market is flooded with products that plump, erase, repair, and reconstruct, while skincare doubles up as make-up and vice versa. Why? Because companies recognise that today’s women don’t just want more but need more from their cosmetics.
As such, Estee Lauder has introduced another complement to it: the ANR Concentrate Recovery Boosting Treatment, an intensive treatment product designed to help your stressed skin recover its health. Clinical studies have shown using the concentrate speeds up skin recovery following sunburns and procedures like micro-dermabrasion and chemical peels.
Applied at night over 21 days, it works hard while you sleep: yeast complexes aid natural healing processes; anti-irritants like amentoflavone and hop extracts soothe away redness; and linoleic acid, hyaluronic acid, wheat bran and olive extracts bind moisture.