A trend is an encapsulation of a zeitgeist – in many ways capturing the appetite for a particular entity in much the same way a photograph immortalises a moment in time. It is a snapshot of what’s current and pervasive – and when you look back on it a few years from now, it can also serve as a testament of how things can change quite dramatically over time.
In the F&B world, trends can heavily influence purchasing patterns and decisions and even determine how restaurants, supermarkets and other service providers run their businesses – even if the trend itself ultimately proves impermanent.
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