KUALA LUMPUR: Hong Leong Bank Bhd
(HLB) has won six regional and international wealth management awards as it accelerates its wealth management transformation strategy.
In a statement, the bank said HLB Private Bank was named Best Private Bank/Wealth Manager in Malaysia and Singapore at the WealthBriefingAsia Awards, while HLB Priority won Best Bank/Wealth Manager for Emerging Affluent Clients at the Global Mass Affluent Banking Awards.
HLB Private Bank also received the Rising Star Private Bank Award for Malaysia and Best Private Bank for Wealth Creation & Preservation at the Global Private Banking Innovation Awards.
Meanwhile, HLB Priority was recognised for Best Value Proposition for Emerging Affluent Clients at the Global Mass Affluent Banking Awards.
The bank said the awards follow the rollout of its three- to five-year transformation plan, which places wealth management as a key growth pillar with a focus on innovation and personalised services.
Group managing director and chief executive officer Kevin Lam said strengthening the bank's wealth management capabilities is central to its strategy of supporting clients throughout their wealth creation journey while diversifying non-interest income.
“Traditionally, the banking industry has kept wealth services, business banking and personal wealth in completely separate silos.
“We want to change that by providing a continuous pathway that supports clients throughout their wealth building journey,” he said.
HLB also highlighted its recent Private Markets Summit 2026, where it announced plans to launch the Global Private Equity Fund-of-Funds II and the Private Markets Evergreen Income Fund (Resilient Income Generation) to provide eligible clients with greater access to private market investment opportunities.
The bank added that HLB Private Bank has partnered with Lombard Odier to enhance portfolio advisory and succession planning services, while equipping relationship managers with AI-powered tools to deliver more personalised client advice. HLB Priority also continues to engage clients through investment forums and market outlook events.
