KUALA LUMPUR: Consumer spending across the retail and food and beverage (F&B) sectors, particularly among small and medium enterprises (SMEs), is expected to gain momentum from higher visitor arrivals and stronger demand generated by Malaysia’s hosting of the Formula 1 (F1)Gulf Air Bahrain Grand Prix.
Malaysia Retailers Association president Datuk Andrew Lim Tatt Keong said that beyond the immediate boost to sales, the event would encourage SMEs to strengthen their capabilities in areas such as digital marketing, customer engagement and service excellence. “SMEs form an important part of Malaysia’s retail ecosystem, and major international events can serve as valuable platforms to enhance their growth and visibility,” he said. — Bernama
