HANOI: Vietnamese food and beverage exporters are being encouraged to take a more market-orientated approach to Turkiye, where growing demand for halal-certified products is creating fresh opportunities but also raising expectations for quality, traceability and localisation.
Turkiye is seen as both a consumer market of more than 85 million people and a strategic gateway connecting Europe, the Middle East and North Africa.
Speaking at a seminar on developing the market in Turkiye, experts said that businesses need to move beyond traditional export models by tailoring products to Turkyish consumer preferences, strengthening halal compliance and building long-term partnerships with local distributors.
Trade experts identified coffee, tea, spices, processed fruits and vegetables, plant-based foods, processed seafood and herbal beverages as product categories with strong growth potential in Turkiye.
“These products have room to grow because they combine Vietnam’s strengths in agricultural production with demand for healthy and halal-compliant food,” director of Hanoi Green Cooperative and chief executive officer of HalalViet Ba Thi Nguyet Thu said. — Viet Nam News/ANN
