KUALA LUMPUR: Malaysia External Trade Development Corporation (Matrade) and DHL Express have signed a new memorandum of understanding (MoU), which will extend the participation of Matrade members in DHL's Trade and Grow Beyond Borders programme.
The programme, which combines online content and in-person workshops, provides insights into ecommerce, financing, marketing, logistics, customs compliance, and sustainable scaling. According to Matrade, these topics are made more pertinent as entrepreneurs navigate a trade climate marked by disruption and uncertainty.
It said the programme aligns with its 2026 roadmap and active push for Malaysian businesses to diversify beyond traditional markets, guiding exporters toward high-growth opportunities in ASEAN, South Asia, Central Asia, and Africa.
The initial MoU was inked in November 2022, drawing nearly 700 participants to its sessions so far.
"The renewed collaboration with DHL equips our homegrown enterprises with precisely the knowledge and confidence they need to navigate these pressures and seize new opportunities in markets actively welcoming Malaysian goods and services. This is how we build Malaysian brands that do not merely survive disruption, but grow through it," said Matrade CEO Datuk Abu Bakar Yusof in a statement.
DHL Express Malaysia and Brunei managing director Julian Neo added that sharing DHL's expertise with MSMEs to help amplify their commercial reach represents one of the many ways it contributes to inclusive economic prosperity and equity.
"Our longstanding relationship with MATRADE demonstrates the power of public-private cooperation in advancing this mandate," he added.
