KUALA LUMPUR: Nestle (Malaysia) Bhd via MAGGI has reaffirmed its long-standing commitment to empowering Malaysian women through a collaboration with the Community Development Department (KEMAS), a government agency focused on strengthening community development and rural education in Malaysia.
In a statement, Nestle said this partnership advances a shared mission to uplift communities by bringing Program MAGGI Wanita Cukup Berani (Program MAGGI WCB) directly to communities at the grassroots, enabling women to build confidence, pursue economic opportunities, and take meaningful steps toward financial independence through food.
As part of Program MAGGI WCB 4.0, women nationwide are now invited to submit their business ideas by June 30, following which five selected participants will receive RM5,000 each in seed funding, along with eight weeks of structured mentorship designed to help them validate, refine and launch their ideas.
Datuk Mohd Hanafiah Man, director-general of KEMAS said: "At KEMAS, we are committed to creating sustainable pathways for women to thrive. Submitting a business idea through Program MAGGI WCB is more than an application; it is a powerful act of ownership. With Program MAGGI WCB’s blend of online learning, mentorship, and community support, women can now take that step with confidence."
The initiative kicked off at the Pusat Kegiatan Masyarakat (PKM) in Bandar Baru Klang, serving as a platform for meaningful transformation.
According to the statement, the programme specifically targets women from B40 communities, bridging the gap between traditional skills and modern entrepreneurship.
“Program MAGGI Wanita Cukup Berani is about having the courage to take the first step toward a better life,” said Ivy Tan Link Cheh, business executive officer of MAGGI Malaysia and Singapore.
“Today, that first step matters more than ever. As the digital economy continues to grow, women who begin now have the opportunity to build sustainable income streams, gain confidence, and create brighter futures for themselves and their families."
Malaysian women are encouraged to submit their business ideas before June 30, complete the four online modules, and join the movement at https://www.maggi.my/ms/maggi-happenings/WanitaCukupBerani_Musim4/.
