KUALA LUMPUR: Private Pension Administrator Malaysia (PPA) has launched its #ISaveInPRS Kickstart campaign last Friday, positioning the private retirement scheme (PRS) as a low-risk starting point for young Malaysians’ financial journey.
The campaign is supported by a RM100 matching incentive for new members aged 30 and below.
“Instead of a stressful obligation to revisit when older, saving with PRS and investing in one’s future is, therefore, turned into an easy, rewarding rite of passage. It allows young adults to begin planning for the future without high financial pressure,” PPA said in a statement.
Eligible individuals are required to be the first 1,500 to open a PRS account and make an initial deposit during the campaign period.
According to PPA, many individuals under 30 still hesitate before outright committing to planning or organising their finances.
The Youth Capital Market Survey found that many young people hesitate to act financially due to fears of making mistakes and losing months or even years of hard-earned savings.
PPA chief executive officer Taufiq Iskandar said, “This campaign shows young Malaysians that their first grown-up money move doesn’t have to be overwhelming. With PRS, it’s easily achievable, structured, and supported with an incentive that makes starting even more encouraging.”
In its statement, PPA said PRS offers a simple, confidence-building first step into financial adulthood. The RM100 matching incentive serves as an immediate positive reinforcement, signalling that participants are on the right track.
By turning a first savings or investment decision into an early win, financial adulting with PRS is expected to assist young Malaysians to take ownership of their financial future.
PPA also highlighted that the top-performing fund delivered a compounded annual return of 18.2% over three years, while the average return of the top five PRS funds stood at 14.4%.
PPA said this demonstrated the scheme’s long-term growth potential.
“We were encouraged by the receptive response to the campaign. In the last three months of 2025, PRS had an influx of RM419mil of members’ contribution, that represents 40% of the entire annual contribution by members,” Taufiq said.
PRS enrolled 30,000 new members from October to December, which brought their annual increase of new members to approximately 54,000 in 2025.
Notably, PRS showed strong growth momentum in 2025. The fund recorded total asset growth from RM7.6bil in 2024 to reach RM8.8bil, with the total number of members standing at 671,736.
“One area for us to work on is to create more awareness among those below the age of 30, as they only represent 6% of our members.
“The #ISaveinPRS Kickstart campaign aims to reframe the narrative around the process of saving and investing among those aged below 30 and position PRS as a compelling entry point into financial responsibility,” said Taufiq at the recent launch.
