KUALA LUMPUR: In celebration of its 20th anniversary, Hong Leong Islamic Bank Bhd (HLISB), has sharpened its strategic framework to reimagine Islamic banking through the lens of wealth management.
The bank said the refreshed proposition signals a bold shift towards a more modern, accessible, and forward-looking approach, while remaining deeply rooted in syariah values.
Anchored by the bank’s renewed vision, “Timeless Principles Guiding Tomorrow’s Wealth”, the new direction underscores HLISB’s commitment to evolving alongside the aspirations of Malaysians.
In a statement yesterday, its chief executive officer Dafinah Ahmed Hilmi said the focus on wealth management extends beyond a single business segment.
“The bank is fundamentally shifting its perspective by viewing its entire product suite through the lens of growing wealth, with wealth stewardship integrated into every step of the customer journey.
“So, we are now defining our products through the five pillars of Islamic wealth management, which encompass five stages, namely, wealth creation, wealth accumulation, wealth preservation, wealth purification, and wealth distribution,” she said during Hong Leong Bank Bhd
’s 20th anniversary celebration here yesterday.
Dafinah added that the bank plans to roll out several new and enhanced wealth management solutions next year under its guiding principle of “Timeless Wealth for Tomorrow”, with launches expected before Hari Raya, further strengthening HLISB’s ability to meet evolving customer needs.
The bank also said HLISB has launched HLB@CAMPUS to promote youth development and financial literacy by bridging the gap between education and real-world financial decision-making.
The programme has already been rolled out with three universities: Universiti College MAIWP International (UCMI), Universiti Sultan Zainal Abidin and Universiti Utara Malaysia.
In parallel, HLISB has signed a memorandum of understanding with UCMI to expand waqaf initiatives.
“Focused on healthcare needs, this partnership with UCMI aims to facilitate customer contributions towards medical equipment and patient care.” — Bernama
