Havas targets regional growth via collaboration


Rana (left) and Joji at Havas Malaysia

PETALING JAYA: A united, integrated approach across markets and disciplines, powered by data and technology, is key to Havas’ growth plans in the region, according to Rana Barua, group chief executive officer of Havas Southeast and North Asia.

The global communications group has ambitions to transform Asia’s advertising and marketing landscape, driving creativity and effectiveness through a cohesive, collaborative framework.

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Rana Barua , Havas , communications , AI

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