P&G opts for ‘bumbum’ amid market share dip


Household basics: Millie Moon and Kimberly-Clark’s Huggies diapers on display for sale at a Target in New York. Target said earlier this year it would offer bumbum as part of an overhaul of its baby products, but did not identify the brand’s manufacturer. — Reuters

SHANGHAI: Procter & Gamble is selling luxury aloe-infused bumbum brand diapers made in China at American retailer Target as its top-selling Pampers and Luvs brands lose ground to a growing number of imported rivals touting similar features.

The move is unusual for the Cincinnati-based consumer products maker, the biggest globally, because most of what it sells in the United States is manufactured domestically.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
P&G , bumbum , diaper , retail

Next In Business News

Bursa Malaysia remains lower at midday, KLCI down 0.54%
MUI Properties to buy Ijok land for RM605mil
Geohan sets sights on Singapore to drive regional growth
DRB-Hicom shares up on revised US$110.62mil purchase price for Spirit MY
AirAsia X eyes second-tier cities and broader Europe-Central Asia connectivity next year
Japan's Nikkei skids in subdued Asia as bets of rate hike grow
Oil prices head for 2% weekly gain as Fed hopes boost market, Venezuela tensions loom
Ringgit opens stronger at RM4.10 vs greenback
Subdued trading on Bursa continues as traders await Fed rate decision
Trading ideas: DRB-Hicom, Al-Aqar, Haily, Pharmaniaga, Gagasan Nadi, Paragon, Orkim, BMS, VS Industry, APB, Destini, MSC, Only World, HB Global, Jetson

Others Also Read