SOBA LAB 2025 guides SMEs on AI, finance strategies

Wong (sixth from left) and (eighth from left to right) Ng, Assoc Prof Izzal, SMG Events Business Unit senior general manager Jamie Ng, Datuk Choong and Jee, with the participants of SOBA LAB Penang at Iconic Hotel in Bukit Mertajam.

BUKIT MERTAJAM: The second Star Outstanding Business Awards (SOBA) LAB for 2025 opened to a full hall of participants eager to find out more about “AI (artificial intelligence) and Digital Insights: Pushing Marketing to the Next Level”, which was the topic for the first session, and “Mastering Entrepreneurial Finances and Avoiding Pitfalls”, the topic in the second session.

The event was held here on Aug 14 at the Iconic Hotel Penang.