‘Start of Autumn’ frenzy boosts beverage brands


On Liqiu, drinking milk tea has become something big. — China Daily

BEIJING: With the concept of “the first cup of milk tea in autumn” going viral, fresh tea brands are seizing the business opportunity that this seasonal phenomenon presents.

Liqiu, or “Start of Autumn”, the 13th solar term in the traditional Chinese calendar, fell on Aug 7.

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