PETALING JAYA: Zetrix AI Bhd (formerly MyEG Services Bhd
) aims to offer its newly launched NurAI chatbot to financial institutions, financial technology (fintech) firms, legal authorities and government bodies.
In a statement, Zetrix AI director Datuk Mohd Jimmy Wong Abdullah said the rollout was designed to be phased and progressive.
“It will begin with a freemium business-to-consumer app in Malaysia and Indonesia, offering general syariah guidance alongside premium features such as inheritance calculators and medical bioethics advice.
“The second phase will focus on institutional integration via business-to-business and business-to-government models, enabling implementation of NurAI into the daily operations of Islamic financial institutions, fintechs, halal certification bodies and syariah legal authorities.”
NurAI is the world’s first syariah-aligned, Islamic values-based large language model.
Based on Islamic principles and reflective of the Global South worldview, Zetrix AI said NurAI offers guidance consistent with syariah rulings on a comprehensive spectrum of subjects from law, healthcare and finance to classical Islamic themes that include history, Islamic philosophy as well as Quranic studies.
“With the launch of NurAI, Malaysia not only cements its leadership in halal certification, Islamic finance, and syariah scholarship, but also in ethical artificial intelligence (AI) innovation.
“Zetrix AI’s continued investment in syariah-aligned technologies signals a long-term commitment to developing responsible, values-based digital infrastructure for Muslim communities worldwide,” he said, adding that current AI systems, developed primarily in Western and Chinese contexts, might not fully reflect Islamic perspectives.
