Gen Z's craze for guzi turning into sizzling biz


Consumers check out toys at a Pop Mart store in Shanghai on July 24. - CHINA DAILY/ANN

Driven by emotional resonance and the pursuit of personal interests, China's "emotional economy" is fast evolving from an emerging consumer trend into a powerful engine for growth, said industry experts.

As the 22nd China Digital Entertainment Expo and Conference, also known as ChinaJoy, wrapped up in Shanghai last week, the gaming extravaganza was widely hailed as a catalyst for boosting related local industries.

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