Senheng appoints Lim Kim Heng as managing director, effective Aug 1

Senheng New Retail Bhd managing director Lim Kim Heng

KUALA LUMPUR: Senheng New Retail Bhd has appointed Lim Kim Heng, 64, as managing director, effective Aug 1, 2025.

In a filing with Bursa Malaysia, the company said its board of directors approved the appointment and re-designation of Lim from non-independent executive chairman to non-independent executive chairman and managing director on July 22.

The consumer electronics and appliances retailer also approved the re-designation of Lim Kim Chieng from president/non-independent executive director to non-independent non-executive director, also effective August 1.