Shifting the narrative on palm oil rebranding

FILE PHOTO: A worker collects palm oil fruit inside a palm oil factory in Sepang, outside Kuala Lumpur June 18, 2014. REUTERS/Samsul Said/File Photo

PICTURE this: golden olive groves stretching across Mediterranean hills, their ancient trees whispering tales of heritage and purity.

Now picture oil palm: too often associated with deforestation, exploitation and corporate greed. The contrast is stark and deeply unfair.