Thai tourism target in jeopardy as govt calls for strategic overhaul

Visitors in Thai traditional outfits pose for photos at Wat Arun Buddhist temple in Bangkok. — AFP

BANGKOK: The Thai government’s ambitious target of 3.5 trillion baht in total tourism revenue for 2025 is looking increasingly precarious, prompting Prime Minister Paetongtarn Shinawatra to order a strategic rethink.

Initial hopes hinged on 2.32 trillion baht from the international market, attracting 39 to 40 million foreign tourists, alongside 1.17 trillion baht from 203 million domestic trips.