For MNCs, success requires clarity, commitment, agility


BEIJING, March 10, 2025 (Xinhua) -- People shop at a supermarket in Zaozhuang City, east China's Shandong Province, March 9, 2025. (Photo by Sun Zhongzhe/Xinhua)

During an interview at the guest room of a home appliances store in China World Mall in Beijing in mid-March, Hubert de Haan, senior vice-president for China of Germany's BSH Home Appliances Group, sipped his coffee thoughtfully, while stressing that China "is still worth it".

His words may sound simple, but they echo a sentiment that is far more nuanced.

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