PETALING JAYA: Hong Leong Bank Bhd
(HLB) has appointed Jeffrey Yap, a seasoned investment professional with over 28 years of experience in global financial markets, as head of regional wealth management, with immediate effect.
In a statement, HLB said the appointment underscored the bank’s commitment to strengthening its wealth management capabilities and expanding its presence in the region.
"HLB is committed to becoming the Best Run Bank in Malaysia, and a key part of that strategy is providing exceptional wealth management services to our clients.
Yap’s expertise and leadership will be invaluable as we grow our business and enhance our offering across our network,” said Kevin Lam, HLB’s group managing director and CEO.
At HLB, Yap will spearhead the bank's wealth management strategy, focusing on driving sustainable profit growth by expanding the business with comprehensive solutions, including treasury, investment, and bancassurance products.
He will also prioritise building the private banking segment in Singapore and Malaysia, delivering exceptional client service with tailored wealth solutions for all client segments, and leading and developing the wealth team across HLB's operational geographies.
