KUALA LUMPUR: Fajarbaru Builder Group Bhd
will now be known as FBG as it embarks on a rebranding exercise to reflect its new direction and positioning.
In an announcement to the stock exchange, the company said the rebranding reflects the group’s commitment to evolve with the times, positioning itself as a leader in delivering innovative quality construction and property development projects with sustainability being at focus across all the industries it serves.
"With a renewed focus on sustainability, this rebranding is a strategic move to align with the group's vision of fostering a forward-thinking approach to tackle the ever-evolving needs and pave the way for a better future while maintaining its dedication to quality and service excellence," it said.
Group executive chairman Tan Sri Chan Kong Choy said the group is embracing a renewed focus on innovating for a better world.
"Our new tagline 'The Makers of Tomorrow' embodies this very commitment, signaling our dedication towards creating a sustainable legacy for generations to come," he added.
