KUALA LUMPUR: Tous les Jours, a flagship brand of a leading food company in South Korea, CJ Foodville, plans to open five outlets in Malaysia by the end of this year.
Stream Empire Holdings Sdn Bhd, the brand’s master franchisee in Malaysia, said the artisanal bakery cafe chain will focus on setting up outlets mostly in the capital city.
SEH Food general manager Ho Soo Ling said the first outlet is set to open in Sunway Pyramid Mall in Selangor by the second quarter of this year, and the second outlet at Sunway Velocity Mall in Kuala Lumpur.
“The third one is almost secured, and we are sourcing locations for the fourth and fifth,” she told reporters after the master franchise signing agreement ceremony here yesterday.
As for the food and beverage segment’s prospects in Malaysia, Ho expected it to grow as Malaysians are willing to spend their money on food.
She said the company has conducted many surveys and believes the segment, especially artisanal bakery cafes, is a trend among youngsters and millennials. — Bernama
