SHANGHAI: Himalayan salt, a pink-hued organic variety of the food essential sourced from Pakistan, is becoming increasingly popular in China, fuelled by growing demand from quality-conscious consumers.
Himalayan salt is on the dining tables of more Chinese consumers during occasions such as camping, barbecue parties and grilling steak at home, and it has been used to improve taste and for decorative purposes.
Anthela Foods Co Ltd, a Hong Kong-based processor and retailer of Himalayan salt, said the company is confident in its sales growth potential for the Singles Day online shopping event around Nov 11, supported by a trend of consumption upgrade among Chinese consumers.
“At first, some high-income middle-aged Chinese consumers shaped the main group of buyers, but consumers have become increasingly younger, as more young people are pursuing healthy and quality lifestyles,” said Bai Shun, chief executive officer and founder of Anthela Foods.
The Covid-19 pandemic has greatly strengthened health awareness among Chinese consumers, and the awareness of pursuing healthy lifestyles has shifted from the elderly to the young, driving sales growth of healthy products and food, according to a report by consultancy Boston Consulting Group.
Founded in 2015, Anthela started to first sell Himalayan salt in Hong Kong and some overseas markets, such as Italy. — China Daily/ANN
