SOBA elevates businesses towards sustainability and resilience

All ears: The second panel discussion at the SOBA Elevate event involved (from left) Ling, Siti Noraini, Sim and Choo.

THE Star Outstanding Business Awards (SOBA) launched its first Elevate event for participating small and medium enterprises (SMEs) at Menara Star, Petaling Jaya, last Wednesday.

It was a full day event with the first half involving two separate panel discussions, while the second half of the event was a masterclass session.