Datuk Sydney Quays, Berjaya Food Group CEO (left), and SPC Group president and CEO Hur Jin-soo at the signing event in Singapore
KUALA LUMPUR: Berjaya Food Bhd
has via Berjaya Food International entered into a master franchise agreement to introduce and operate Paris Baguette stores in Brunei and Thailand.
In a statement, the group said it had inked the deal with paris Baguette Southeast Asia, which signals the next phase of the cafe brand's expansion.
“This expansion aligns with our long-term vision of introducing world-class dining concepts to the global market," said Berjaya Food group CEO Datuk Sydney Quays.
He added that the expansion in Brunei and Thailand also reflects the group's commitment to establishing a stronger footprint in underserved markets.
As part of their broader strategy, the group is also exploring new opportunities to introduce other international brands under its portfolio to global markets, further solidifying its position as a leader in the food and beverage industry.
