CIMB teams up with Samsung to launch innovative solutions for selected Galaxy devices


CIMB Bank Bhd head of consumer banking Malaysia Daniel Cheong (left) and Samsung Malaysia Electronics vice president and head of mobile experience KM Liew (right).

KUALA LUMPUR: CIMB Bank Bhd and CIMB Islamic Bank Bhd have partnered with Samsung Malaysia Electronics to provide customers with a range of products and services, including attractive financing plans, exclusive trade-in offers, and special promotions for selected Samsung Galaxy devices.

As part of their collaboration, CIMB and Samsung have launched the Galaxy Forever Programme. This program lets CIMB debit and credit cardholders trade in eligible Samsung Galaxy devices for up to 50% off the retail price, making it easier and more affordable to upgrade to new Galaxy devices each year.

“We are firmly of the view that great partnerships will inevitably lead to the most relevant customer-centric solution. And this is a prime example. We’re thrilled to partner with Samsung to bring a truly innovative offer to the market – allowing our customers to access diverse and flexible financing options aligned to their personal interests and financial needs,” chief executive officer of group consumer and digital banking Effendy Shahul Hamid said in a statement.

Samsung Malaysia vice president and head of mobile experience KM Liew said: “The Galaxy Forever Programme takes this vision further by making AI technology more accessible to Malaysians. By integrating our products with CIMB’s financial solutions, we are confident that we can bring meaningful enhancements that elevate customer experiences.”

Meanwhile, CIMB is also expanding its range of financing options for customers interested in owning selected Samsung Galaxy devices.

These options include CIMB’s credit card 0% Easy Pay plans and personal financing for the devices. These offerings provide customers with increased flexibility and convenience in managing their purchases.

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