British shoppers wise up to ‘shrinkflation’

Card data: People crossing a street at Westminster, London. Things are looking up for retailers, as spending on cards bounced back from two months of decline in August to rise 1% year-on-year, according to Barclays. — Reuters

LONDON: Consumers in the United Kingdom are noticing “double dip shrinkflation”, where products such as chocolate and crisps have reduced in size multiple times as suppliers try to protect their profits.

A survey by Barclays found eight in 10 shoppers had been affected by so-called shrinkflation, with over a quarter noticing products becoming smaller more than twice – most commonly on snacks, including biscuits and sweets.