PETALING JAYA: Axiata Group Bhd
’s Indonesian unit is expected to see robust prepaid average revenue per user (Arpu) and subscriber expansion through the second half (2H) of this year.
Citing a recent briefing, Kenanga Investment Bank Research noted the optimistic outlook on PT XL Axiata Tbk’s (XL) prepaid segment is underpinned by minimal churn from high-quality customers, personalised marketing powered by artificial intelligence (AI) on XL’s app, and ongoing implementation of AI-guided dynamic pricing in selected regions.
