Finding ways to give people a reason to shop by making it more experiential is what retailers are up against as the sector faces a third wave of digital disruption.
At the centre of this change is the emergence of Gen-Z consumers, a group characterised by its digital savviness, social awareness, and discerning approach to product selection, said KPMG in its report Navigating the future of seamless commerce.
Already a subscriber? Log in
The Star Festive Promo: Get 35% OFF Digital Access
Cancel anytime. Ad-free. Unlimited access with perks.
