SHANGHAI: Not every country in the world can replicate China’s success in digital development, and so will it be in the artificial intelligence (AI) era, says Ronen Mense, president and managing director of AppsFlyer Asia-Pacific.
Expressing confidence about the Chinese market, Mense said he expects AppsFlyer, a mobile marketing analytics company, to show stable growth in China this year and is looking forward to greater growth momentum from the market.
In an interview with the China Daily, Mense said the company has been lucky to focus on China from the very beginning, making the nation’s growth story intricately linked to the company’s for a decade.
“With China’s mobile internet leadership and robust engineering talent pool, AppsFlyer has gained great momentum here in the Chinese market,” he said.
He said that AppsFlyer’s vision to prioritise the Chinese market years ago has paid off.
“As we help Chinese companies to grow overseas, Chinese companies also help us to develop, which are bringing mutual benefits and wins,” he added.
AppsFlyer, founded in 2011, has developed technology that allows app owners to identify where their most profitable users originate from, such as a Google Search, and more.
The company is also considering an initial public offering early next year, according to a Bloomberg report.
Despite an economic slowdown and geopolitical challenges on a global scale, Mense said China will continue to be “critical” for AppsFlyer.
On the company’s growth expectations in China over the next year or two, Mense projected a 15 to 20% annual market growth in the Chinese market.
“It is driven largely by advancements in AI,” he explained. “AI is a driving force, which will enable companies to innovate with fewer resources and at a faster pace.” — China Daily/ANN
