Thailand to push ‘soft power’ in China, Hong Kong

Eight of DITP’s offices in China and Hong Kong have been tasked with organising activities to promote things such as food, fruits, fashion, films and fairs. — Reuters

BANGKOK: In an effort to boost exports during the second half of this year, the Department of International Trade Promotion (DITP) will focus on penetrating the China and Hong Kong markets with Thai soft power, leaning heavily on things such as food, fruits, fashion, films and fairs, an official says.

Eight of DITP’s offices in China and Hong Kong have been tasked with organising activities to promote these goods, the department’s director-general Phusit Ratanakul Seriroengrit said on Monday.