Catcha Digital partners with KJ and Shahril to launch KS Lagi

KUALA LUMPUR: Catcha Digital Bhd, through its subsidiary, has partnered with Khairy Jamaluddin (KJ) and Shahril Hamdan, the founders of Keluar Sekejap Sdn Bhd, in a joint venture agreement to establish a new disruptive digital media venture, KS Lagi.

In a statement, Catcha Digital said the new business will combine the digital reach and strength of Catcha Digital with Keluar Sekejap, one of the new champions of the digital media and podcast space in Malaysia.

Catcha Digital intends to assume commercial and business responsibilities for the existing Keluar Sekejap’s business and KS Lagi.

Additionally, KS Lagi will create and distribute new media content across Catcha Digital’s existing network that reaches approximately 20 million Malaysians every month.

Keluar Sekejap is a fast-growing media brand founded by KJ and Shahril, and has achieved tremendous success in the digital media space since its launch in 2023. It has amassed over 1.4 million subscribers and followers across its social media platforms, and over 39 million views on YouTube.

“With KS Lagi, we want to build off that main Keluar Sekejap platform to have equally engaging conversations that are not just about politics, with equally interesting personalities through different content formats. We already have in our stable Kindred Stories interviewing globally significant Muslims and Jugador TV as a football podcast – so as a company we have ventured away from politics. But with KS Lagi we’re going to take it up a gear” Shahril said in a statement.

Catcha Digital chairman Patrick Grove said: “This collaboration aligns with our mission to build a leading profitable digital group in Southeast Asia, as we continue to pursue strategic partnerships, investments, and acquisitions that are accretive to our earnings per share.”

To kick-start the new venture, Khailee Ng, a prominent tech investor in Malaysia, has been named as a strategic advisor to KS Lagi, while Shahzeeq Shahren has been appointed as the venture's editor-in-chief.

KS Lagi is expected to be launched in the second half of 2024.