How consumers hit a sweet spot with durian

Soaring popularity: A street vendor sells durians in Nanning, China. The country now accounts for 91% of global demand for the fruit. — Bloomberg

Beijing: Durians, once considered a niche fruit due to its high price and limited availability, is gradually making its way into the mainstream market in China, due to the rising purchasing power of consumers and increasing affordability of the tropical fruit.

Recognising the immense potential of the Chinese market, South-East Asian nations are actively scaling up durian production to meet soaring demand from China.