Budding prospects

Penny Choo, co-founder of BloomThis. As the company strives forward towards its goals, Choo emphasises the fundamental importance of talent in the business. — ART CHEN/The Star

THIS past February, festive calendars aligned in such a way that Valentine’s Day and Lunar New Year witnessed an overlap, falling within the same week. For many, the two occasions’ proximity meant double the celebrations. For floral delivery and gifting businesses around the country, it meant navigating a number of obstacles on top of keeping up with an influx of orders.

“I would say it was definitely busy because it was two peak seasons converging,” admits Penny Choo, managing director and co-founder of BloomThis. As one of Malaysia’s leading on-demand gifting e-commerce platforms, making sure its orders were fulfilled and customers satisfied required significant planning months in advance.