Nike starts speeding out sneakers that will help shape its future

Making adjustments: American skateboarder Gavin Bottger at the Nike event in Paris. The world’s largest sportswear retailer hopes it can reignite its fortunes after a tough year and will have the Paris Olympics kick off a three-year product development cycle. — AFP

NEW YORK: Nike Inc picked the Palais Brongniart, the former home of the Paris stock exchange, as the venue for its most high-stakes product launch in years.

On display behind the Corinthian colonnade this past week were a barrage of new product developments that Nike hopes can reignite its fortunes after a tough year.