Supercar Blondie starts auction house for hypercars and yachts

Alex Hirschi, aka Supercar Blondie, stands in front of the Hyperion XP-1 prototype. Source: Supercar Blondie

DUBAI: What do you do after parlaying a drive-time radio talk show career into a media brand with two billion monthly viewers and 65 full-time employees? If you’re Alex Hirschi, you start an auction house.

On April 2, the woman behind the Supercar Blondie moniker will launch SBX Cars, an online auction site that sells the hypercars and other expensive toys she’s become famous for showcasing.