Pushing the envelope

Alvin and Jason Chen were never groomed to take over CzipLee, nor did they have any intention to do so in the beginning. — SAMUEL ONG/The Star

IN an age where writing supplies and paper products can be easily replaced with a swipe of an app or the tap of a digital device, what is the key to surviving and even thriving as a stationery retail business today?

For local stationery stalwart CzipLee, the answer seems to lie in evolution, endurance and ever-strong familial ties, values which underpin and drive the business.