Ad expenditure forecast to grow this year

Positive forecast: A file photo of digital billboards in Kuala Lumpur. Ad spending this year is projected to reach RM8.8bil.

PETALING JAYA: Advertisers are likely to be cautious in their advertising expenditures (adex) this year but not all is gloom and doom as there are areas which will see a rise in ad spending.

Travel and tourism, luxury sectors, businesses involving small and medium enterprises (SMEs), are among the areas which could see a surge in adex.