Nvidia pursues US$30bil custom chip opportunity

On a roll: A screen tracks Nvidia as a trader works in the New York Stock Exchange. The company controls about 80% of high-end AI chip market, a position that has sent its stock market value up 40% so far this year. — Reuters

SAN FRANCISCO: Nvidia is building a new business unit focused on designing bespoke chips for cloud computing firms and others, including advanced artificial intelligence (AI) processors, nine sources familiar with its plans tells Reuters.

The dominant global designer and supplier of AI chips aims to capture a portion of an exploding market for custom AI chips and shield itself from the growing number of companies pursuing alternatives to its products.