Tesla trumps BYD in China sales efficiency

In demand: Cars are seen on the assembly line of the Tesla Giga Texas manufacturing facility in the United States. Tesla’s China EV market share grew to 12% in the first 10 months of 2023, up from 10% in 2022. — AFP

TESLA’S strategy in China of real-time, aggressive management of its sales staff is giving its stores an edge over dealerships offering BYD and other brands in the world’s largest auto market, according to three people with knowledge of the matter.

The US company in the fourth quarter lost its crown as the world’s biggest electric vehicle (EV) seller to China’s BYD, but during the first 10 months of 2023, both companies grew their share of a slowing and highly competitive Chinese EV market.