Astro remains cautious, to focus on cost discipline

Grroup CEO Smith said Astro’s strategic plans to transform into a digital, streaming company are yielding results.

PETALING JAYA: Astro Malaysia Holdings Bhd will continue to maintain a cautious outlook with an emphasis on cost discipline, going forward.

For the third quarter (3Q) ended Oct 31, 2023, Astro’s advertising expenditure (adex) saw a growth of 13% quarter-on-quarter (q-o-q) to RM98mil.