First SOBA CEO PowerTalk focuses on role of branding

Powerful insights: The SOBA CEO PowerTalk 2023 (from left) moderator Doreenn Leong, with Cheri Leong, Ong, Yeow, Low, Sit and SMG chief business officer Lydia Wang.

PETALING JAYA: One way to highlight successful companies is to focus on those guiding the direction of these enterprises.

That is the intention of the Star Outstanding Business Awards (SOBA) 2023’s inaugural SOBA CEO PowerTalk, which was held yesterday morning at Level 2, Menara Star.