Coffee producers advised to focus on quality for sustainable export

HANOI: While Vietnam’s coffee industry is on track for another record export year, driven by rising prices due to supply shortages, experts say it’s time for the industry to focus on quality to increase added value and export sustainably.

According to the Agriculture and Rural Development Ministry, Vietnam was expected to earn US$4.2bil from exporting 1.7 million tonnes of coffee this year, a new high after setting the record at more than US$4bil last year, providing a firm foundation for the export target of US$6bil by 2030.