CelcomDigi allocates RM100mil for brand building

Idham said the group is now strategically focusing on fibre and enterprise business.

PETALING JAYA: CelcomDigi Bhd intends to invest about RM100mil in building its brand as it unveils a new corporate brand along with a new logo.

Its chief executive officer Datuk Idham Nawawi acknowledged that the group has invested considerable effort in introducing the new brand and looks forward to its development over the next few years.