Demographic insight: Participants at the Hakuhodo event. Research presented at the event describes the ‘emerging affluent’ as a significant group in Asean.
PETALING JAYA: A collaboration between advertising company Hakuhodo International Malaysia and the Hakuhodo Institute of Life and Living Asean (HILL Asean) think tank says companies and brands should dedicate their efforts to cater towards the Asean “emerging affluent” segment.
The segment is expected to be an important economic powerhouse which will drive the consumer market in Asean.
