Competition in Vietnam furniture market rising

A man rides a motorbike carrying corrugated iron past the State Bank of Vietnam in Hanoi on July 27, 2023. (Photo by Nhac NGUYEN / AFP)

HANOI: Vietnam’s furniture market has been said to be among some of the fastest growing in the Asia-Pacific region, attracting major international brands to enter the country in recent years, say industry experts.

Central Retail, a large Thai retailer, recently launched its Come Home brand, a furniture and home decor business in SC VivoCity, a shopping centre located in District 7 in Ho Chi Minh City last month.