BAT Malaysia focuses on glo and prepares for Vuse launch

British American Tobacco (M) Bhd managing director Nedal Salem

KUALA LUMPUR: British American Tobacco (M) Bhd aims to continue growing its tobacco heating product, glo, while preparing for the launch of its vapour product, Vuse, which is currently the number one global vaping brand, according to managing director Nedal Salem.

“Both glo and Vuse represent the Group’s efforts to offer a choice of reduced-risk alternatives to adult smokers. This is in line with our commitment towards building A Better Tomorrow,” he said in a statement.