SOBA continues to shape new possibilities

Continuous innovation: (From left): Wang, Tan, Afizulazha, Yeow, Raja Badrulnizam, Yip, Tio and Ng at the launch of SOBA 2023.

PETALING JAYA: For more than a decade, the Star Outstanding Business Awards (SOBA) has been shaping new possibilities for businesses, especially small and medium enterprises (SMEs) through reinventions, keeping ahead with market trends while staying on the pulse of consumer behaviour and wider economic conditions.

Star Media Group (SMG), together with its SOBA partners, once again reaffirmed their commitment in shaping new possibilities for SMEs to further their growth and solidify their position in the industry, at the launch of SOBA 2023.