Shanghai tops in new first store openings

Altogether 1,073 newly opened first stores of various categories were added in Shanghai in 2022. — China Daily

SHANGHAI: Shanghai ranked first among Chinese mainland cities in terms of the number of newly opened first stores by domestic and international brands last year and in the first four months of this year, the Shanghai Municipal Commission of Commerce says.

Altogether 1,073 newly opened first stores of various categories were added in Shanghai in 2022, showcasing the municipality’s innovation power and vitality in building itself into an international consumption centre, said the commission.

Another 375 first stores were opened between January and April this year, keeping the city at the forefront in terms of scale and quality. Four were global or Asia’s first, and 52 were the first nationally. Nearly one in six were deemed high-level first stores, the commission said.

As this year’s launch season of global new products in Shanghai kicked off on Sunday, which will be month-long, more than 150 additional first and flagship stores will be opened in the city.

Californian medical cosmetics producer Obagi will offer Estee Lauder’s handmade perfume brand Le Labo, which will have its first shop located in Shanghai’s downtown Xintiandi commercial area, and Lego Group will unveil its first digital retail store. — China Daily/ANN