Sports Direct eyes European M&A starting with Go Sport

Sports brands are consolidating across Europe, which provides an opportunity for Frasers, Murray said. — Bloomberg

LONDON: Sports Direct, the sporting goods retailer owned by Frasers Group Plc, is seeking to expand in Europe, including with a possible acquisition of France’s Go Sport chain.

Buying the business out of administration would allow Frasers to grow in France “with some authority rather than opening store by store,” said chief executive officer Michael Murray.